Multiple Choice
The philosophy of producing a high-quality product or service and achieving quality in every aspect of the business and its relationship with the customer, with a focus on continuous improvement in the quality delivered to customers is ________.
A) total quality management, or TQM
B) time compression management, or TCM
C) bootstrap marketing
D) customer experience management, or CEM
Correct Answer:

Verified
Correct Answer:
Verified
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