If a Manager Designs the Shoe Department in a Manner

Multiple Choice

If a manager designs the shoe department in a manner that one of its private-label pairs of shoes,priced at $39.99,is positioned next to a well-known national brand of shoes priced at $69.99,what strategy is the manager attempting to accomplish?

A) Everyday low price
B) Odd-even pricing
C) Prestige pricing
D) Special-event pricing
E) Reference pricing