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TCBY Wants to Expand Its Line of Food Products

Question 63

Multiple Choice

TCBY wants to expand its line of food products. The company sent surveys to consumers to determine which food items would appeal to them for dessert or snacks. The company is in which phase of new product development?


A) Idea generation
B) Product development
C) Test marketing
D) Screening
E) Business analysis

Correct Answer:

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