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    Exam 13: A: Creating and Pricing Products That Satisfy Customers
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    The Part of a Brand That Can Be Spoken―letters, Words
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The Part of a Brand That Can Be Spoken―letters, Words

Question 70

Question 70

Multiple Choice

The part of a brand that can be spoken―letters, words, numbers, and/or pronounceable symbols―is called a


A) trademark.
B) brand mark.
C) brand name.
D) brand.
E) generic mark.

Correct Answer:

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