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​Lang Industries Is Introducing a New Product and Will Use

Question 127

Multiple Choice

​Lang Industries is introducing a new product and will use price skimming to set the price.Price skimming is


A) ​the strategy of charging the highest possible price for a product during the introduction stage of its life-cycle.
B) ​a way for the seller to secretly pocket extra money charged for a product but not recorded on the company books.
C) ​raising prices above a fair price.
D) ​a means of increasing competition in order to raise prices even higher.

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