Question 1

Marketing strategies are concerned exclusively with the needs of customers.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is a characteristic of a strategic business unit structure?

Accepted Answer

A) Each strategic business unit includes businesses that have something in common 
B) Strategic business units are formed based on whether they are fast growing or slow growing 
C) All of the businesses in a strategic business unit sell to a common group of customers 
D) They are very similar to a matrix structure 
E) None of the above

Question 3

Enterprise resource planning systems:

Accepted Answer

A) Manage the flow of information throughout the entire organization 
B) Support a wide variety of functions 
C) Are found in most of the successful large retailers in the United States 
D) Can help integrate functional strategies 
E) All of the above

Question 4

Organizational energy:

Accepted Answer

A) Describes how enthusiastic and focused a firm is in moving towards its goals 
B) Is a key component of a firm's social responsiveness strategy 
C) Powers the firm's manufacturing operations 
D) Is created through a firm's marketing strategy 
E) None of the above

Question 5

Foreign subsidiaries classified as specialized contributors focus on one country,make only minor adjustments to strategy,and have little independence.

Accepted Answer

A) True 
 B)False

Question 6

A divisional structure is especially appropriate for a business pursuing a market penetration growth strategy.

Accepted Answer

A) True 
 B)False

Question 7

The matrix structure is a way to achieve a high degree of coordination among several related businesses.

Accepted Answer

A) True 
 B)False

Question 8

If a firm is very decentralized and has a web of independent offices in each region,with little or no formal hierarchy,which structure is it likely to have?

Accepted Answer

A) Functional 
B) Divisional 
C) Matrix 
D) Network 
E) Manufacturing

Question 9

With regard to organizational structure,the increasing need for strategic flexibility in an increasingly competitive global marketplace has led to:

Accepted Answer

A) Simpler structures 
B) Organizations brining more of their operations back into the firm 
C) Fewer franchises 
D) The adoption of less structure corporate forms of organization 
E) More centralized decision making

Question 10

Which types of strategies are used to implement the growth and competitive strategies of the firm?

Accepted Answer

A) Focus strategies 
B) Generic strategies 
C) Functional strategies 
D) Corporate strategies 
E) Indirect strategies

Question 11

Which of the following is not a true statement about matrix structures?

Accepted Answer

A) They are most common in organizations that experience their workload in the form of projects 
B) Many employees report to two bosses 
C) It can be difficult to balance the needs of different lines of authority 
D) It is a simple structural form for organizations in environments with a low level of complexity 
E) These are all true statements.

Question 12

How are marketing strategies affected by the firm's business-level strategy?

Accepted Answer

The answer of How are marketing strategies affected by the...

Question 13

If a foreign subsidiary plays a unique role as a part of an interdependent network of subsidiaries,it is playing the role of:

Accepted Answer

A) Global mandate 
B) Global implementation 
C) International focus 
D) Local implementation 
E) Specialized contribution

Exam 7: Strategy Implementation

Marketing strategies are concerned exclusively with the needs of customers.

Which of the following is a characteristic of a strategic business unit structure?

Enterprise resource planning systems:

Organizational energy:

Foreign subsidiaries classified as specialized contributors focus on one country,make only minor adjustments to strategy,and have little independence.

A divisional structure is especially appropriate for a business pursuing a market penetration growth strategy.

The matrix structure is a way to achieve a high degree of coordination among several related businesses.

If a firm is very decentralized and has a web of independent offices in each region,with little or no formal hierarchy,which structure is it likely to have?

With regard to organizational structure,the increasing need for strategic flexibility in an increasingly competitive global marketplace has led to:

Which types of strategies are used to implement the growth and competitive strategies of the firm?

Which of the following is not a true statement about matrix structures?

How are marketing strategies affected by the firm's business-level strategy?

If a foreign subsidiary plays a unique role as a part of an interdependent network of subsidiaries,it is playing the role of: