True/False
Tangibilizing the service means making it more concrete,thus enabling customers to understand it.
Correct Answer:
Verified
Correct Answer:
Verified
Q36: Describe the primary function(s)of promotion.
Q37: Describe the guidelines for developing effective service
Q38: When developing service advertisements,service organizations need not
Q39: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q40: Advertising does not play a key role
Q42: A local service provider is thinking about
Q43: The guidelines for advertising services applies equally
Q44: Sales promotions are not as good as
Q45: Advertising goals of services are sometimes captured
Q46: The promotional element of the services marketing