Essay
Describe the guidelines for developing effective service advertisements.
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Q32: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q33: Service marketers are doing a good job
Q34: Organizations that rely heavily on sales promotions
Q35: Which of the following approaches is not
Q36: Describe the primary function(s)of promotion.
Q38: When developing service advertisements,service organizations need not
Q39: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q40: Advertising does not play a key role
Q41: Tangibilizing the service means making it more
Q42: A local service provider is thinking about