Essay
COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal Selling
Sales Promotions
Public Relations
Word-of-Mouth Communication
Vividness Strategy
Suggestive Selling
Publicity
The Internet
-____________ are particularly well suited to stimulating short-run demand for a service with excess capacity.
Correct Answer:
Verified
Correct Answer:
Verified
Q43: The guidelines for advertising services applies equally
Q44: Sales promotions are not as good as
Q45: Advertising goals of services are sometimes captured
Q46: The promotional element of the services marketing
Q47: A service organization wanted to enhance the
Q48: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q49: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q50: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q52: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q53: Promotion is one element among the services