True/False
Promotion is one element among the services marketing mix's 4Ps specifically designed to communicate with the customer.
Correct Answer:

Verified
Correct Answer:
Verified
Q43: The guidelines for advertising services applies equally
Q44: Sales promotions are not as good as
Q45: Advertising goals of services are sometimes captured
Q46: The promotional element of the services marketing
Q47: A service organization wanted to enhance the
Q48: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q49: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q50: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q51: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q52: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal