Essay
The marketing manager of a local service organization recently decided to take steps to improve customer service.As consultant to the marketing manager,you suggested that advances in technology might be used to help empower customers.The marketing manager asked you to explain how technological advances can be used to empower the firm's customers.What is your response?
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Q3: The use of which form of information
Q4: COMPLETION QUESTIONS<br>Fully Interactive<br>Networking<br>World Wide Web (Web)<br>Customer Databases<br>Customer
Q5: To enhance service delivery,the Services Marketing Pyramid
Q6: Which,if any,of the listed activities can NOT
Q7: How does technology help to empower service
Q9: COMPLETION QUESTIONS<br>Fully Interactive<br>Networking<br>World Wide Web (Web)<br>Customer Databases<br>Customer
Q10: How can customers be empowered by advances
Q11: Which,if any,is NOT an appropriate guideline for
Q12: Improvements in a service organization's core technology
Q13: The owner of a service organization recently