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    Services Marketing Interactive Approach
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    Exam 15: Thinking Globally: Its a Small World After All
  5. Question
    COMPLETION QUESTIONS Culture
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COMPLETION QUESTIONS Culture

Question 1

Question 1

Essay

COMPLETION QUESTIONS
Culture
Outbound Service Export Strategy
Inbound Service Export Strategy
Teleservice Export Strategy
Foreign Direct Investment
Franchising
Joint Venture
Standardization
Adaptation
Language Audit
-______________ means tailoring service offerings to accommodate conditions in each local market.

Correct Answer:

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