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    Services Marketing Interactive Approach
  4. Exam
    Exam 14: Coping With Fluctuating Demand for Services
  5. Question
    Insufficient Demand for a Service Offering May Be the Result
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Insufficient Demand for a Service Offering May Be the Result

Question 17

Question 17

True/False

Insufficient demand for a service offering may be the result of the firm's excess service capacity.

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