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    Services Marketing Interactive Approach
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    Exam 14: Coping With Fluctuating Demand for Services
  5. Question
    Smoothing Demand Means Shifting Patronage to Times When a Service's
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Smoothing Demand Means Shifting Patronage to Times When a Service's

Question 22

Question 22

True/False

Smoothing demand means shifting patronage to times when a service's productive capacity is underused and deflecting or discouraging patronage when it is oversubscribed.

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