True/False
To be successful,a marketing strategy typically does not need to match the service offering to market needs.
Correct Answer:

Verified
Correct Answer:
Verified
Q20: Hyperactive strategies occur whenever service organizations rush
Q21: On her way to work,the owner of
Q22: Technology is the strongest force shaping the
Q23: COMPLETION QUESTIONS<br>Marketing Strategy<br>Environmental Scanning<br>Proactive<br>Defensive<br>Services Marketing Approach<br>Service Operations
Q24: COMPLETION QUESTIONS<br>Marketing Strategy<br>Environmental Scanning<br>Proactive<br>Defensive<br>Services Marketing Approach<br>Service Operations
Q26: Environmental scanning is the process of carefully
Q27: COMPLETION QUESTIONS<br>Marketing Strategy<br>Environmental Scanning<br>Proactive<br>Defensive<br>Services Marketing Approach<br>Service Operations
Q28: What does it mean when a service
Q29: The most challenging economic and competitive force
Q30: From a services marketing mix perspective,which of