True/False
Environmental scanning is the process of carefully monitoring the external environment for changes that pose threats or opportunities to the service organization.
Correct Answer:

Verified
Correct Answer:
Verified
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Q24: COMPLETION QUESTIONS<br>Marketing Strategy<br>Environmental Scanning<br>Proactive<br>Defensive<br>Services Marketing Approach<br>Service Operations
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Q31: COMPLETION QUESTIONS<br>Marketing Strategy<br>Environmental Scanning<br>Proactive<br>Defensive<br>Services Marketing Approach<br>Service Operations