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    Services Marketing Interactive Approach
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    Exam 12: Researching Service Success and Failure
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    _________ Is(are)the Most Common Method for Obtaining a Measure of Customer
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_________ Is(are)the Most Common Method for Obtaining a Measure of Customer

Question 34

Question 34

Multiple Choice

_________ is(are) the most common method for obtaining a measure of customer satisfaction or service quality.


A) Surveys
B) Observation
C) Trace analysis
D) Management by walking around
E) Moment of truth impact analysis

Correct Answer:

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