Question 1

Customers fear the misuse of their personal data due to the:

Accepted Answer

A)  nature of the payment gateway.
B)  sticky Web site.
C)  global exposure of products sold on the web.
D)  publicity of consumer data breaches. D

Question 2

Identify the term that describes the change in technology and Web site design to enhance information sharing,collaboration,and functionality on the Web.

Accepted Answer

A)  Podcast
B)  Mashup
C)  Forum
D)  Web 2.0 D

Question 3

Identify a drawback of biometrics.

Accepted Answer

A)  Requires a very high initial investment.
B)  Does not provide a high degree of confidence in user identity.
C)  Requires the user to remember complex numeric passwords.
D)  Increases password administration costs. A

Question 4

Which of the following is a multifaceted security standard that requires retailers to implement a set of security management policies,network architecture,and other critical protective measures to safeguard cardholder data?

Accepted Answer

A)  PDI Data Security Standard
B)  PCI Data Security Standard
C)  PDA Data Security Standard
D)  PCA Data Security Standard

Question 5

Identify the technique that uses graphics with a hyperlink to direct customers to a Web site.

Accepted Answer

A)  Search engine optimization
B)  Paid listings
C)  Banner advertising
D)  Organic list

Question 6

Companies that sell products from both physical locations and e-commerce Web sites are known as:

Accepted Answer

A)  click-and-mortar retailers.
B)  brick-and-mortar retailers.
C)  click-and-pack retailers.
D)  brick-and-pack retailers.

Question 7

Which of the following was a reason for the failure of dot-com companies during the late 1990s?

Accepted Answer

A)  Generating revenues in excess of costs
B)  Increasing the market share with equal importance given for bottom-line profits
C)  Too much focus on bottom-line profits with little regard for market share
D)  Increasing the market share with little regard for bottom-line profits

Question 8

Which of the following is an advantage of a shared server environment over dedicated servers?

Accepted Answer

A)  Security
B)  Performance
C)  Cost effectiveness
D)  Reliability

Question 9

Each time a payment is made through a credit card,the retailer has to pay a certain amount called _____ to the card company.

Accepted Answer

A)  one time fees
B)  value added tax
C)  swipe fees
D)  additional tax

Question 10

Identify a factor that enables management to minimize inventory levels and provide a high rate of order fulfillment.

Accepted Answer

A)  Sales forecasting
B)  Customer review
C)  Web site popularity
D)  Easy payment method

Question 11

Which of the following is a top-level domain that provides fast and efficient internet access to mobile devices?

Accepted Answer

A)  .Link
B)  .Net
C)  .Info
D)  .Mobi

Question 12

Creating,reviewing,and approving purchase orders are features of:

Accepted Answer

A)  private company market places.
B)  e-procurement softwares.
C)  customer portals.
D)  private stores.

Question 13

Web 2.0 allows visitors to share their opinions about a retail organization and its products and services.

Accepted Answer

A) True 
 B)False

Question 14

The effective use of a _____ is critical to attracting prospects to a Web site.

Accepted Answer

A)  newsletter
B)  forum
C)  browser cookie
D)  search engine

Question 15

Which of the following steps needs to be considered to ensure efficient order fulfillment?

Accepted Answer

A)  Send a confirmation mail following the placement of an order.
B)  Ask the customers to review a recently purchased item.
C)  Allow the usage of credit cards and debit cards for payment.
D)  Secure adequate storage for inventory.

Question 16

Which of the following is a type of search engine result that provides users with a list of potential Web sites based on the keyword relevancy?

Accepted Answer

A)  Paid list
B)  Organic list
C)  Social list
D)  Local list

Question 17

Dot-com companies failed due to the emphasis on bottom-line profits.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following technologies is used by e-government (e-gov)commerce?

Accepted Answer

A)  Assistive technology
B)  Banking technology
C)  Nanotechnology
D)  Information technology

Question 19

List out the E-commerce initiatives that are considered risky and challenging.

Accepted Answer

The answer of List out the E-commerce initiatives that are...

Question 20

One of the key decisions in running an e-commerce Web site is to decide:

Accepted Answer

A)  who will operate the host site.
B)  where to create a backup.
C)  how to make it user-friendly.
D)  how to allow guest users to buy a product.

Exam 7: E-Commerce

Customers fear the misuse of their personal data due to the:

Identify the term that describes the change in technology and Web site design to enhance information sharing,collaboration,and functionality on the Web.

Identify a drawback of biometrics.

Which of the following is a multifaceted security standard that requires retailers to implement a set of security management policies,network architecture,and other critical protective measures to safeguard cardholder data?

Identify the technique that uses graphics with a hyperlink to direct customers to a Web site.

Companies that sell products from both physical locations and e-commerce Web sites are known as:

Which of the following was a reason for the failure of dot-com companies during the late 1990s?

Which of the following is an advantage of a shared server environment over dedicated servers?

Each time a payment is made through a credit card,the retailer has to pay a certain amount called _____ to the card company.

Identify a factor that enables management to minimize inventory levels and provide a high rate of order fulfillment.

Which of the following is a top-level domain that provides fast and efficient internet access to mobile devices?

Creating,reviewing,and approving purchase orders are features of:

Web 2.0 allows visitors to share their opinions about a retail organization and its products and services.

The effective use of a _____ is critical to attracting prospects to a Web site.

Which of the following steps needs to be considered to ensure efficient order fulfillment?

Which of the following is a type of search engine result that provides users with a list of potential Web sites based on the keyword relevancy?

Dot-com companies failed due to the emphasis on bottom-line profits.

Which of the following technologies is used by e-government (e-gov) commerce?

List out the E-commerce initiatives that are considered risky and challenging.

One of the key decisions in running an e-commerce Web site is to decide: