Question 1

It can be said; many organizations are data rich but information abundant.

Accepted Answer

A) True 
 B)False

Question 2

In database systems, a column is also known as a key.

Accepted Answer

A) True 
 B)False

Question 3

Random occurrences in data mining results can be detected by dividing the data and building a model with one portion and using another portion to verify the results.

Accepted Answer

A) True 
 B)False

Question 4

Data mining is leveraged by some firms to determine which products customers buy together, and how an organization can use this information to cross-sell more products or services. This area of application of data mining is referred to as:

Accepted Answer

A)  market basket analysis. 
B)  expert systems. 
C)  customer churn. 
D)  customer segmentation. 
E)  vertical integration.

Question 5

_____ refer to databases focused on addressing the concerns of a specific problem or business unit.

Accepted Answer

A)  Data marts 
B)  Dashboards 
C)  Hadoop 
D)  Data aggregators 
E)  Data analytics

Question 6

Knowledge is defined as:

Accepted Answer

A)  raw facts and figures. 
B)  the data presented in a context so that it can answer a question or support decision making. 
C)  the insight derived from experience and expertise. 
D)  a listing of primary data. 
E)  the process of breaking a complex topic into smaller parts.

Question 7

A _____ is a system that provides rewards and usage incentives, typically in exchange for a method that provides a more detailed tracking and recording of consumer activity.

Accepted Answer

A)  sugging report 
B)  canned report 
C)  dashboard 
D)  legacy system 
E)  loyalty program

Question 8

The San Francisco Giants leverage business analytics to price game tickets. What factors are considered? What are the risks associated with allowing prices to fluctuate?

Accepted Answer

The answer of The San Francisco Giants leverage business analytics...

Question 9

Data are raw facts that must be turned into information in order to be useful and valuable.

Accepted Answer

A) True 
 B)False

Question 10

In some instances, firms supplement operational data with additional input from _____and_________.

Accepted Answer

The answer of In some instances, firms supplement operational data...

Question 11

An integrated shopping experience and unified customer view across channels is sometimes referred to as _______________.

Accepted Answer

The answer of An integrated shopping experience and unified customer...

Question 12

Why do many organizations have data that cannot be converted to actionable information? What are the hurdles faced by firms that attempt to query transactional databases?

Accepted Answer

The answer of Why do many organizations have data that...

Question 13

_____ is a class of computer software that seeks to reproduce or mimic human thought, decision making, or brain functions.

Accepted Answer

A)  Biometrics 
B)  Artificial intelligence 
C)  Android 
D)  Legacy software 
E)  Intranet

Question 14

_____ is a language used to create and manipulate databases.

Accepted Answer

The answer of _____ is a language used to create...

Question 15

What are the issues to be addressed in order to design, develop, deploy, and maintain data warehouses and data marts?

Accepted Answer

The answer of What are the issues to be addressed...

Question 16

_____ put(s) users in control so that they can create custom reports on an as-needed basis by selecting fields, ranges, summary conditions, and other parameters.

Accepted Answer

A)  Canned reports 
B)  Ad hoc reporting tools 
C)  Dashboards 
D)  Data cubes 
E)  Online analytical processing

Question 17

Walmart uses_____ technology to sift through massive amounts of social media data.

Accepted Answer

The answer of Walmart uses_____ technology to sift through massive...

Question 18

_____ systems are often used to empower employees to track and record data at nearly every point of customer contact.

Accepted Answer

The answer of _____ systems are often used to empower...

Question 19

What is data mining? What are the key areas where businesses are leveraging data mining?

Accepted Answer

The answer of What is data mining? What are the...

Question 20

Which of the following conditions is essential for data mining to work?

Accepted Answer

A)  The data must be collected from proprietary sources and not from data aggregators. 
B)  The organization must leverage standard relational databases as opposed to inferior hierarchical and analytical databases. 
C)  The events in the data should reflect current and future trends. 
D)  The data mining software must necessarily incorporate ad hoc reporting tools and dashboards. 
E)  The data should have passed the Diehard suite of stringent tests for randomness.

Exam 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

It can be said; many organizations are data rich but information abundant.

In database systems, a column is also known as a key.

Random occurrences in data mining results can be detected by dividing the data and building a model with one portion and using another portion to verify the results.

Data mining is leveraged by some firms to determine which products customers buy together, and how an organization can use this information to cross-sell more products or services. This area of application of data mining is referred to as:

_____ refer to databases focused on addressing the concerns of a specific problem or business unit.

Knowledge is defined as:

A _____ is a system that provides rewards and usage incentives, typically in exchange for a method that provides a more detailed tracking and recording of consumer activity.

The San Francisco Giants leverage business analytics to price game tickets. What factors are considered? What are the risks associated with allowing prices to fluctuate?

Data are raw facts that must be turned into information in order to be useful and valuable.

In some instances, firms supplement operational data with additional input from _and_____.

An integrated shopping experience and unified customer view across channels is sometimes referred to as _______________.

Why do many organizations have data that cannot be converted to actionable information? What are the hurdles faced by firms that attempt to query transactional databases?

_____ is a class of computer software that seeks to reproduce or mimic human thought, decision making, or brain functions.

_____ is a language used to create and manipulate databases.

What are the issues to be addressed in order to design, develop, deploy, and maintain data warehouses and data marts?

_____ put(s) users in control so that they can create custom reports on an as-needed basis by selecting fields, ranges, summary conditions, and other parameters.

Walmart uses_____ technology to sift through massive amounts of social media data.

_____ systems are often used to empower employees to track and record data at nearly every point of customer contact.

What is data mining? What are the key areas where businesses are leveraging data mining?

Which of the following conditions is essential for data mining to work?