Question 1

_____ refer(s) to the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

Accepted Answer

A)  Crowdsourcing 
B)  Localization 
C)  Content adjacency 
D)  Walled garden 
E)  Switching costs

Question 2

Which of the following statements is true about Facebook?

Accepted Answer

A)  Global growth of Facebook is saturated, with most of the planet's population already having Facebook accounts. 
B)  Approximately 20 percent of Facebook users reside in China. 
C)  Entrepreneurs beware: Mark Zuckerberg lost most of the value in the firm he founded to the Winklevoss twins, providing evidence that entrepreneurs should have a founder with a strong legal background. 
D)  Facebook has largely avoided privacy concerns by allowing posts to expire over time. 
E)  Facebook is highly profitable, with a growing ad business on mobile platforms.

Question 3

Facebook's Mark Zuckerberg has declared Internet access to be a "____________."

Accepted Answer

The answer of Facebook's Mark Zuckerberg has declared Internet access...

Question 4

Facebook continues to relentlessly hunt for innovations showing both patience with new efforts and a_________.

Accepted Answer

The answer of Facebook continues to relentlessly hunt for innovations...

Question 5

If increasingly large parts of the Web reside inside a single (and, for the most part, closed) service, innovation, __________, and exchange may suffer.

Accepted Answer

The answer of If increasingly large parts of the Web...

Question 6

Systems distributed throughout the Internet that help improve the delivery speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users are known as:

Accepted Answer

A)  Internet exchange points. 
B)  private clouds. 
C)  colocation centers. 
D)  content delivery networks. 
E)  cookies.

Question 7

Roughly one in every seven people on the planet has a Facebook account.

Accepted Answer

A) True 
 B)False

Question 8

In terms of generating ad revenue on a CPM basis, information and news-oriented sites do much better than social networking sites.

Accepted Answer

A) True 
 B)False

Question 9

A Pew Research study found that nearly _____ in ten Internet users have taken steps online to remove or mask their digital footprints on some level.

Accepted Answer

The answer of A Pew Research study found that nearly...

Question 10

The dark Web refers to:

Accepted Answer

A)  peer-to-peer file sharing networks that are used to illegally share copyrighted material. 
B)  seemingly innocent Web sites, containing malware that infects computers. 
C)  sites that cannot be indexed by Google and other search engines. 
D)  networks that allow only mutually trusted peers to participate in file-sharing activities. 
E)  Web sites that advocate violence toward people of a specific race, ethnicity, or religion.

Question 11

Evidence suggests that most people are accepting some degree of data sharing as long as they know that they can easily turn it off if they want to.

Accepted Answer

A) True 
 B)False

Question 12

Issues of content adjacency and ______ can make social networking ads less attractive than ads running alongside search and professionally produced content sites.

Accepted Answer

The answer of Issues of content adjacency and ______ can...

Question 13

Facebook can be completely indexed by search engines, like Google and Bing, being able to index all of Facebook content.

Accepted Answer

A) True 
 B)False

Question 14

Every eighteen months, employees are required to leave their teams and work on something different for at least a month

Accepted Answer

A) True 
 B)False

Question 15

Firms spend more advertising online than they do on radio and magazine ads.

Accepted Answer

A) True 
 B)False

Question 16

Banner ads are often billed based on _____.

Accepted Answer

A)  clickable numbers 
B)  frequency tracking scores 
C)  quality scores 
D)  cost per thousand impressions 
E)  their relative popularity

Question 17

Facebook's growing dominance has given rise to the fear that if increasingly large parts of the Web reside inside a single service, innovation, competition, and exchange may suffer.

Accepted Answer

A) True 
 B)False

Question 18

The term "content adjacency" refers to:

Accepted Answer

A)  placing advertisements to reach consumers based on various traits such as demographics and purchase history. 
B)  a technique used by online publishers to increase the effectiveness of their campaigns. 
C)  advertisements that are targeted based on a user's query. 
D)  a concern that an advertisement will run near offensive material, embarrassing an advertiser and/or degrading their products or brands. 
E)  problems associated with advertisements that run before a user arrives at the home page of a website.

Question 19

The advertising acronym CPM is defined as ______.

Accepted Answer

The answer of The advertising acronym CPM is defined as...

Question 20

_____ is considered to be the most persuasive and valuable method of promoting products and services.

Accepted Answer

A)  Online advertising 
B)  Vertical integration 
C)  Swiping 
D)  Word of mouth 
E)  Search marketing

Exam 11: Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

_____ refer(s) to the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

Which of the following statements is true about Facebook?

Facebook's Mark Zuckerberg has declared Internet access to be a "____________."

Facebook continues to relentlessly hunt for innovations showing both patience with new efforts and a_________.

If increasingly large parts of the Web reside inside a single (and, for the most part, closed) service, innovation, __________, and exchange may suffer.

Systems distributed throughout the Internet that help improve the delivery speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users are known as:

Roughly one in every seven people on the planet has a Facebook account.

In terms of generating ad revenue on a CPM basis, information and news-oriented sites do much better than social networking sites.

A Pew Research study found that nearly _____ in ten Internet users have taken steps online to remove or mask their digital footprints on some level.

The dark Web refers to:

Evidence suggests that most people are accepting some degree of data sharing as long as they know that they can easily turn it off if they want to.

Issues of content adjacency and ______ can make social networking ads less attractive than ads running alongside search and professionally produced content sites.

Facebook can be completely indexed by search engines, like Google and Bing, being able to index all of Facebook content.

Every eighteen months, employees are required to leave their teams and work on something different for at least a month

Firms spend more advertising online than they do on radio and magazine ads.

Banner ads are often billed based on _____.

Facebook's growing dominance has given rise to the fear that if increasingly large parts of the Web reside inside a single service, innovation, competition, and exchange may suffer.

The term "content adjacency" refers to:

The advertising acronym CPM is defined as ______.

_____ is considered to be the most persuasive and valuable method of promoting products and services.