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In an Effort to "Americanize" the Sound of the Beatles

Question 19

Multiple Choice

In an effort to "Americanize" the sound of the Beatles' recordings,a studio effect known as reverb was added to some tracks.This is an example of:


A) product adaptation.
B) market penetration.
C) diversification.
D) product development.
E) marketing mix.

Correct Answer:

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