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If an Advertiser Does Not Want to "Rock the Boat

Question 67

Multiple Choice

If an advertiser does not want to "rock the boat" and desires to sustain a minimum "share of voice" they will probably choose which of the following advertising
Budget forms?


A) percentage of sales
B) competitive parity
C) all-you-can-afford
D) objective-and-task
E) marginal increment

Correct Answer:

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