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In the Domain of Advertising, __________________ Means That Marketers Encourage

Question 68

Multiple Choice

In the domain of advertising, __________________ means that marketers encourage their affiliates to adopt, or at least consider, advertising ideas that have proven
Successful in other markets. Which of the following standardization benefits applies?


A) scale economics
B) consistent image
C) cross-fertilization
D) global consumer segments
E) creative talent

Correct Answer:

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