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    Global Marketing Management Study Set 1
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    Exam 7: Global Segmentation and Positioning
  5. Question
    When Marketers Use A(n) _________________ Segment, They Focus on Local
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When Marketers Use A(n) _________________ Segment, They Focus on Local

Question 73

Question 73

Multiple Choice

When marketers use a(n) _________________ segment, they focus on local segments that differ from country to country.


A) unique/diverse
B) universal
C) combination
D) customized
E) international

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