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  3. Study Set
    Global Marketing Management Study Set 3
  4. Exam
    Exam 7: Global Segmentation and Positioning
  5. Question
    In the Area of International Positioning, _____ Themes Often Run
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In the Area of International Positioning, _____ Themes Often Run

Question 88

Question 88

Multiple Choice

In the area of international positioning, _____ themes often run the risk of being bland and not very inspired.


A) external
B) universal
C) internal
D) local
E) none of the above

Correct Answer:

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