Multiple Choice
With respect to comparing country segmentation (classifying countries into groups) , when only one segmentation tool is used, the researcher could:
A) simply compute the mean or median and split the countries into two groups.
B) simply compute chi-square and look for differences.
C) use cluster analysis.
D) use correlation analysis.
E) use nonparametric statistics.
Correct Answer:

Verified
Correct Answer:
Verified
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