Multiple Choice
Which of the following is true of concentrated global marketing?
A) It involves devising a marketing mix to reach multiple segments of the global market.
B) Companies that use it try to attain worldwide depth rather than national breadth.
C) Companies that use it attain lower production costs and greater sales volume.
D) It calls for extensive distribution in the maximum number of retail outlets.
Correct Answer:
Verified
Correct Answer:
Verified
Q25: _ refers to the location of a
Q26: _ is the process of subdividing a
Q27: According to the psychographic segmentation of Porsche
Q28: Special-interest products are examples of high-tech products.
Q29: Standardized global marketing involves devising a marketing
Q31: An advantage of geographic segmentation is that
Q32: Even a narrow segment can be served
Q33: _ involves categorizing consumers in terms of
Q34: Demographic segmentation is based on immeasurable or
Q35: According to Young & Rubicam's 4Cs, Mainstreamers