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    Business
  3. Study Set
    Global Marketing Management Study Set 2
  4. Exam
    Exam 7: Segmentation, Targeting, and Positioning
  5. Question
    ________ Refers to the Location of a Product in the Minds
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________ Refers to the Location of a Product in the Minds

Question 25

Question 25

Multiple Choice

________ refers to the location of a product in the minds of consumers.


A) Positioning
B) Targeting
C) Benchmarking
D) Product displacement

Correct Answer:

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