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    Global Marketing Management Study Set 2
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    Exam 1: Introduction to Global Marketing
  5. Question
    Multinational Companies Adhere to the Notion That the Products That
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Multinational Companies Adhere to the Notion That the Products That

Question 16

Question 16

True/False

Multinational companies adhere to the notion that the products that succeed in the home country are superior and, therefore, can be sold everywhere without adaptation.

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