Multiple Choice
Which of the following statements best describes the phrase "global localization" in a nutshell?
A) A global product must be the same product everywhere without modifications in the marketing mix.
B) A global marketer must push local markets to accept global products.
C) A global marketer must adapt product marketing mix to the similarities and differences in the world market.
D) A global product must be a different product everywhere across the world regions.
Correct Answer:
Verified
Correct Answer:
Verified
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