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The Fact That Heavy Advertising of a Company's or a Product's

Question 8

Multiple Choice

The fact that heavy advertising of a company's or a product's name on billboards and in the media makes that name stick in people's memory as bearing high quality is an example of what bias?


A) Insensitivity to base rates.
B) Retrievability.
C) The conjunction fallacy.
D) Ease of recall.

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