Which of the Following Statements About Loyalty Programs Is False

Multiple Choice

Which of the following statements about loyalty programs is false?

A) Loyalty programs work when there is a high frequency of repeat purchases.
B) Loyalty programs work when there is not personal customization.
C) The purpose of loyalty programs is to influence future behavior.
D) The purpose of loyalty programs is to reward past behavior
E) Loyalty programs are a customer-touching application.