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  3. Study Set
    Introduction to Information Systems Study Set 7
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    Exam 11: CRM and SCM
  5. Question
    ________ Is the Loss of a Certain Percentage of Customers
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________ Is the Loss of a Certain Percentage of Customers

Question 40

Question 40

Multiple Choice

________ is the loss of a certain percentage of customers over time.


A) Customer churn
B) Customer life cycle
C) Lifetime value
D) Market capitalization

Correct Answer:

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