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    Introduction to Information Systems Study Set 7
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    Exam 11: CRM and SCM
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    Winning Back a Customer Who Has Switched to a Competitor
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Winning Back a Customer Who Has Switched to a Competitor

Question 151

Question 151

True/False

Winning back a customer who has switched to a competitor is vastly more expensive than keeping that customer satisfied in the first place.

Correct Answer:

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