As Described in the Text,customer Relationship Management Focuses On

Multiple Choice

As described in the text,customer relationship management focuses on:

A) Developing the most efficient and effective sourcing and procurement processes.
B) Acquiring and retaining profitable customers via marketing,sales,and service processes.
C) Acquiring and retaining partners who can enhance the selling and distribution of a firm's products and services.
D) Providing a firm's employees with tools that support group collaboration and decision support.