Multiple Choice
Providing website visitors with chat rooms, Web forms and questionnaires, and e-mail correspondence opportunities enables companies to use _______________ to encourage customers to become involved in product development, delivery, and service issues.
A) order processing
B) interactive marketing
C) sales force automation
D) None of the choices are correct.
Correct Answer:
Verified
Correct Answer:
Verified
Q42: When a manufacturer automates production of a
Q43: Firms such as transportation companies, wholesalers, retailers,
Q44: Computer-integrated manufacturing systems support all of the
Q45: As described in the text, supply chain
Q46: _ information systems support the production/operations function
Q48: The integration of enterprise application clusters has
Q49: _ update the corporate databases of an
Q50: Customer service and sales order entry are
Q51: Human resource information systems are designed to
Q52: Many companies view sales force automation as