Scenario: Silk Industries,LLC Silk Industries,LLC,comprises Two Major Divisions: Consumer Products and Industrial Products.The

Multiple Choice

Scenario: Silk Industries,LLC
Silk Industries,LLC,comprises two major divisions: consumer products and industrial products.The consumer product line of the company enjoys a well-recognized brand name and loyal customers worldwide.The managers are considering different types of promotional strategies.
-If Silk Industries is interested in pressuring channel members to carry a product and promote it to final users,it should focus on which of the following?

A) Pull strategy
B) Dual pricing
C) Push strategy
D) Dual adaptation