Multiple Choice
Audiences are segmented in a variety of ways. What is being emphasized if I am within a niche target market based on my education level and love of hiking?
A) Demographic segmentation
B) Social class
C) Psychographic segmentation
D) Geographic segmentation
Correct Answer:

Verified
Correct Answer:
Verified
Q9: Which of the following has become the
Q10: Which of the following statements about media
Q11: You are a member of a geographic
Q12: Ethnic background is a characteristic of demographic
Q13: Media businesses have developed a three-step audience
Q15: The VALS typology segments audiences based on<br>A)
Q16: Use of a remote control increases the
Q17: Geographic segmentation is<br>A) more useful than it
Q18: Explain how media businesses condition audiences.
Q19: Today, mass media programmers and producers advertising