Multiple Choice
Which of the following statements about media consumption is true?
A) Because we have a wide variety of messages available to us, we increase the range of information we consume.
B) Having a DVR or recording device increases the size of a viewer's channel repertoire.
C) When the media expand the number of messages offered, the number of niche audiences increases.
D) None of the above
Correct Answer:

Verified
Correct Answer:
Verified
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