Multiple Choice
Which of the following is a technique used by the mass media to attract audience attention?
A) Appealing to existing needs and interests of the target audience
B) Cross-media promotion
C) Cross-vehicle promotion
D) All of the above
Correct Answer:

Verified
Correct Answer:
Verified
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Q4: According to the text, what is the
Q5: Segmentation can be<br>A) demographic.<br>B) geographic.<br>C) psychographic.<br>D) all
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Q9: Which of the following has become the
Q10: Which of the following statements about media
Q11: You are a member of a geographic
Q12: Ethnic background is a characteristic of demographic
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