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Mila, Who Works as a Manager for a Manufacturing Company

Question 83

Multiple Choice

Mila, who works as a manager for a manufacturing company, investigates what computer programs her company's five biggest rivals use for placing and tracking customer orders. She then compares the features of those programs with the program her company uses. What process has Mila used?


A) scenario planning
B) forecasting
C) benchmarking
D) environmental scanning
E) strategic maneuvering

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