Multiple Choice
Cesar,the marketing manager at Benson and Bros.,wants to check if the latest marketing campaign was successful in increasing the sales of PCs for the company.Which of the following steps must he take to measure the sales performance?
A) Determine where he stands vis-à-vis objectives
B) Define the objectives
C) Develop premises regarding future conditions
D) Evaluate results and revise plans if needed
E) Analyze alternatives and make a plan
Correct Answer:
Verified
Correct Answer:
Verified
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