Multiple Choice
Why might you find a gap between target customers' receptivity to buying a new venture's products or services and actually buying the products or services?
A) The concept sounded or looked better in the reality check compared to the reality in the marketplace
B) The concept was not demonstrated or communicated effectively to the target customer
C) The venture failed to execute effectively in the marketplace, including packaging and merchandising
D) All of the above could lead to this gap
Correct Answer:
Verified
Correct Answer:
Verified
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