Essay
Why is customer segmentation so very important in crafting the strategy for a new venture? How does that segmentation provide a focus for different activities within the business? Give an example, say for a travel company.
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Q7: Why is it important to try to
Q8: What are customer behaviors?<br>A) Demographic variables<br>B) Specific
Q9: What would not be a good axes
Q10: What are useful segmentation variables for a
Q11: What is an end-user?<br>A) The person who
Q13: Customers who are willing to give their
Q14: What is not considered a vertical market?<br>A)
Q15: The combination of the target industry segment/niche,
Q16: Successful entrepreneurs tend to<br>A) take complicated approaches
Q17: Give an example of a simple customer