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    New Venture Creation
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    Exam 2: Defining the Target Customer
  5. Question
    What Are Useful Segmentation Variables for a B2C Customer and a B2B
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What Are Useful Segmentation Variables for a B2C Customer and a B2B

Question 10

Question 10

Multiple Choice

What are useful segmentation variables for a B2C customer and a B2B customer?


A) Age and gender
B) Gender and size of business
C) Income and education
D) Lifestyle and family size

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