Education Marketers Know That the Primary Motivations of Most Nontraditional

Multiple Choice

Education marketers know that the primary motivations of most nontraditional college students are self-respect and self-fulfillment,so they craft their marketing message to emphasize the benefits these consumers are looking for in a college education.What type of segmentation method was used to segment this market?

A) psychographics
B) demographics
C) geographics
D) geodemographics
E) behavior