Although Marketers Have Found That Psychographics Are Often More Useful

Multiple Choice

Although marketers have found that psychographics are often more useful for predicting consumer behavior than demographics, psychographic segmentation

A) is available only in limited geographic areas.
B) is rarely used and unproven.
C) offers only one-to-one marketing potential.
D) is a more expensive method for identifying potential customers.
E) is still an unproven area.