A University Using Benefit Segmentation and Targeting Students Who Want

Multiple Choice

A university using benefit segmentation and targeting students who want to get a degree quickly while still working full-time would most likely focus on

A) providing classes at convenient times and offering online courses.
B) discount pricing for students taking more than twelve credit hours.
C) the higher average salaries earned by college graduates.
D) the great variety of classes offered.
E) the number of Nobel Prize winners on the faculty.