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Talbots, an Upscale Women's Clothing Store, Targets College-Educated Women Between

Question 24

Multiple Choice

Talbots, an upscale women's clothing store, targets college-educated women between 35 and 55 years old with average household income of $75,000 or more. This is a form of ________ segmentation.


A) benefit
B) geodemographic
C) psychographic
D) demographic
E) geographic

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