Multiple Choice
Which of these is not one of the main components of a value proposition?
A) the target market
B) the name of the product or brand being offered
C) the product / service category or concept being offered
D) the price of the product or service being offered
E) the unique point of difference or benefits offered
Correct Answer:

Verified
Correct Answer:
Verified
Q4: _ involves defining the firm's marketing mix
Q6: When firms target several market segments with
Q9: When Mr.How,a Pennsylvania-based discount lumber and hardware
Q27: List the steps in the segmentation, targeting,
Q64: Kim's Kayak Tours initially identified active retirees
Q72: Fiona is looking to expand her pet
Q81: Social networking sites that compete directly with
Q91: A value proposition compares the price of
Q98: The STP process is made up of
Q124: Healthcare Options markets health-care aids such as